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Cisco has released findings from a sweeping global survey of 2,500 chief executives, and the results reveal a striking contradiction: enterprise leaders are more confident in AI than ever, yet a growing number believe their organizations are already losing ground to faster-moving competitors.
The research shows that CEO optimism around AI has reached record levels, with the vast majority of respondents viewing the technology as central to their company's future. But that confidence is running parallel to serious anxiety about execution speed.
Key findings from the Cisco study include:
The gap between ambition and execution is where most enterprises are stuck right now.
The survey underscores a broader pattern emerging across industries: AI budgets are growing, but measurable business outcomes remain elusive for many organizations. The pressure to show results is intensifying at the executive level.
For MSPs and telecom resellers, this data is a direct opportunity signal. Your clients, many of them mid-market businesses without dedicated AI teams, are feeling the same pressure their enterprise counterparts are describing in this survey. They want to move on AI but lack the internal resources to do it.
That's your opening. If you can offer AI-enabled services that deliver visible, immediate results, such as automated call handling, intelligent routing, or voice-based customer interaction, you become the implementation partner your clients are desperate for. You don't need to sell "AI strategy." You need to sell outcomes they can measure in weeks, not quarters.
The study also highlights integration complexity as a top barrier. MSPs who already manage their clients' tech stacks are uniquely positioned to remove that friction. This is where adding AI voice agents to your service stack makes practical sense, because you're solving a real problem clients are actively trying to articulate.
If you're looking for a concrete way to frame the revenue opportunity, the MSP margin playbook for AI voice services lays out how to structure and price these offerings without overcomplicating the sale.
Watch for enterprise AI anxiety to trickle down into SMB buying behavior over the next two to three quarters. Service providers who have already built AI service offerings will have a significant head start when that demand hits.
For the full story, read the original article on UC Today.