Most of what you sell, your competitors sell too. Your customers compare you line by line and ask why you cost more.
A voice AI agent is a different kind of line. It answers your customers' calls, so they see it work every day. And it runs on the phone system you already manage.
The short answer: sell it to the customers already on your platform, as its own line. Charge a monthly fee plus a price per minute, at your price. Your margin is the gap between your price and our wholesale rate, and your partner portal shows it for every customer.
(Searchers call this an AI receptionist. We call it a voice AI agent, because it does more than answer.)
Last reviewed: November 6, 2026.
Why does voice AI hold its price?
Because it solves a business problem, not an IT one.
- They see it work. Every answered call, booked visit and message shows in their portal. Backup is invisible until something breaks.
- It brings in business. It picks up at night, on weekends and when every line is busy, so callers don't hang up and try someone else.
- It's built around them. Its instructions, knowledge and transfer rules are tuned to one business. Leaving means building all of that again.
- It's on your phone system. It sits in the NetSapiens answering rules you already run. You're the obvious one to sell it.
What does it add up to?
We suggest $45 to $95 a month per business, plus $0.35 to $0.55 a minute. You set your own price.
Take the middle of that range, $70 a month and $0.45 a minute, and a business whose agent talks for 200 minutes a month. That business pays you $160 a month.
| Customers switched on | You bill a month | You bill a year |
|---|---|---|
| 10 | $1,600 | $19,200 |
| 25 | $4,000 | $48,000 |
| 50 | $8,000 | $96,000 |
These aren't forecasts. Call volumes vary a lot from one business to the next. Try your own numbers in the pricing guide's calculator.
Where does the margin come from?
You buy at our wholesale rate and sell at your price. The gap is yours.
- You set the price. Set your monthly and per-minute prices once, and choose how minutes round: per second, per 30 seconds or per minute.
- You see it per customer. Each month, every customer's billable amount sits next to our wholesale cost in your partner portal. Export it to CSV for your billing system.
- Your customers never see ours. Their portal shows your brand and your prices only.
- Support stays light. Ask Your Agent answers your customers' "how do I" questions in their portal and drafts fixes for them to publish. Fewer tickets means more of the margin stays yours.
Which customers should I start with?
The ones already losing calls. You don't have to guess who they are.
Before a customer switches the agent on, their portal shows how many calls they missed in the last 30 days and their busiest missed-call times, from their own call records. Next to it is your offer, at your price.
Start with:
- Busy lines and after-hours calls. Trades, clinics and offices that can't pick up while they work.
- Customers who pay an answering service. The agent can take that job, and book appointments too.
- Your friendliest accounts. The first few become your references.
How do I sell it to them?
Lead with their missed calls, not with AI.
- Show them their number. "You missed 38 calls in the last 30 days" starts a better conversation than any demo.
- Quote a month, not a minute. "About $160 for a month like yours" lands better than "45 cents a minute."
- Make starting easy. Customers switch it on with their portal login, set it up from their website or Google Business Profile, and deploy in three clicks. Or you set it up for them from your partner portal.
What do customers push back on?
"My callers want a real person." The agent transfers calls to the customer's own team. It briefs the staff member on who is calling and why, then connects the caller. See how warm transfer works on NetSapiens.
"What if it says the wrong thing?" Changes are drafts until someone publishes them, and the last 10 published versions can be restored in one click. Every call has a summary and a transcript to review.
"We don't have time to set it up." It starts from their website or Google Business Profile. Or you do it for them.
"Will my team have to support AI?" Your team gets onboarding from us, and support by email, phone and a private Slack channel. Your customers get answers in their own portal.
Want to see your margin in your own portal? Book a demo.
FAQ
How much can an MSP make from voice AI?
At the middle of our suggested range, a business whose agent talks for 200 minutes a month pays $160 a month. Every 10 customers like that bring in $1,600 a month. Your numbers depend on your prices and your customers' call volumes.
What margin do providers make on voice AI?
It depends on the price you set. You buy at a wholesale rate and sell at your own price. Your partner portal shows each customer's billable amount next to our wholesale cost. Wholesale pricing is in your proposal.
Should I charge for voice AI by the user?
No. One agent answers for the whole business, so headcount doesn't follow its calls or its cost. Charge a monthly fee plus a price per minute. See how to price it.
Do my customers see Voxtell AI?
No. It's fully white-label. Your customers see your brand and your prices.
How fast can I launch?
One to two weeks from a signed proposal, depending on how fast your team moves. After that, each customer can switch it on from their own portal.
