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Google has rolled out a new split-screen feature for AI Mode in Chrome on desktop, allowing users to browse web pages and interact with the AI interface at the same time. The update changes how users engage with search results by keeping the AI conversation visible while exploring linked content.
Previously, clicking a link in AI Mode would navigate away from the AI interface entirely, breaking the conversational context. Now, selecting a link opens the destination page in a side-by-side panel, keeping the AI Mode session active on one side and the web content on the other.
Key points about the update:
This builds on Google's broader push to make AI Mode a persistent layer across the browsing experience rather than a standalone search tool.
For MSPs and telecom resellers, this is a signal worth paying attention to because it reflects how end-user expectations around AI interaction are shifting. Clients who adopt this workflow will increasingly expect AI to be embedded in every tool they use, not just search. That expectation will carry over into their communication tools, helpdesks, and service portals.
The most actionable takeaway: If you are positioning AI-enhanced services to your clients, this is additional evidence that AI-native experiences are becoming the baseline, not a premium add-on. Providers who offer managed AI solutions, including AI voice agents for customer interactions, are aligned with where user behavior is heading.
This also raises a practical consideration around employee productivity. Businesses that rely on your managed services will start asking how their internal and customer-facing tools can deliver similar seamless, context-aware AI experiences.
Watch for Google to extend this split-screen functionality to mobile and to deepen AI Mode's integration with other Workspace products. Service providers should evaluate whether their current AI service offerings can meet client demand as ambient AI becomes a standard browsing and workflow expectation.
For the full story, read the original article on TechCrunch AI.